What is the purpose of your WordPress site?
To reach potential customers of a faux Denver based recreational marijuana dispensary.
What do you want to accomplish with your site?
Elevate marijuana retail to a fun, friendly, high-end consumer experience on par with the retail experience of other high-end goods.
Who is your target audience?
Locals and tourists to Denver interested in a welcoming and familiar retail experience for a product that has historically been sold ‘underground’.
What opportunity or issue is your site addressing?
Currently, marijuana retail still suffers from black-market stigma. Due to this many shops are steeped in old-school iconography and a stereotypical ‘old hippie’ or ‘grungy basement’ feel. The market for mainstream marijuana retail is growing and shops need an online presence in line with a classier retail experience. Additionally, consumers and potential consumers crave information on products and may want to do research at home before embarking on a new shopping experience.
What type of content might be included in your site?
Basic store information—location, hours, map/directions. Product information—photos, product descriptions, sizes/types, and pricing information (maybe reviews?). Social media tie-in and news/events. About us/Contact page.